Create short videos
People these days rarely close their YouTube tabs. If they do, it’s usually to watch Instagram reels or TikToks. So, if you need to pick just one real estate marketing strategy, choose video content.
Short property presentations are the obvious choice, but don’t stop there. You can also create:
- Tips for Homeowners
- Tips for homebuyers
- Neighborhood highlights
- Personal greetings to introduce yourself
- Snippets of your daily life to help clients feel like they know you
You can also add value with educational videos on crafting asset protection plans for real estate or investment trusts. This enables the audience to make informed selections. Video content is essential if Instagram is your primary channel. Reels are attractive to both humans and methods, so concentrate your real estate advertising dollars there.
Get Video Testimonial
Have happy clients? Ask them to create a video review testimonial for you. Offer a special discount or another incentive in return. Video testimonials are more engaging and trustworthy than text ones. They vividly show your successful work.
Don’t worry about the video creation process. A smartphone with a good camera and basic editing skills is enough. Even a simple, short video of clients thanking you for their new home or a great deal will earn you lots of trust points.
Collaborate with influencers
Collaborating with influencers is a growing trend in real estate marketing. Growing your social media presence alone can be tough. Why not team up with other content creators and influencers?
As a real estate professional, connect with interior designers, manufacturers, and lifestyle bloggers. Share valuable content, co-host live streams and events, or try good old paid promotion. By partnering with influencers, you can reach a wider audience and boost your real estate marketing.
Grow Your Community With a Newsletter
Sending out a monthly or weekly real estate newsletter is a popular trend in real estate marketing. It helps you stay connected with past clients and positions you as an expert for new subscribers. Your newsletter can include a variety of content, like the latest listings, neighborhood tours, dining recommendations, event reviews, interviews with community members, and interior design tips.
These guidelines can help you develop yourself as a friend as well as a real estate agent. This encourages people to think of you first while looking for a new location to live. Make your newsletter stand out by including some interactive elements to increase interaction.
Build your network
Joining a professional community on social media offers numerous benefits. You can discuss common issues, gain new perspectives, and stay updated with the latest industry changes. You’ll also meet people from places other than your hometown. You’ll also get new marketing ideas for agents directly in your social media newsfeed.
- Be active and showcase your expertise. When colleagues have clients moving to your area, they might refer them to you!
- There are many real estate groups on Facebook and LinkedIn to join. But to stand out and share valuable insights, consider starting your own community.
- Facebook is great for discussions and answering questions, while LinkedIn is perfect for posting in-depth articles and spreading knowledge.
Building connections is the most recent trend in real estate marketing. It’s the act of interacting with others, discussing thoughts, and progressing together. Networking allows you to discover new opportunities and stay current in the industry.
Start a blog
- It identifies you as a professional in your subject, increasing your credibility.
- It helps your web page rank higher in search engines by providing regular updates and relevant terms.
- It offers useful information that you may recycle for social media, newsletters, messages, and other resources.
- It educates your prospective clients on real estate, saving you time on repeated explanations by directing them to relevant articles.
- It generates new leads and email subscribers.
Blogging requires dedication and regularity, but it’s manageable for any real estate professional. It’s easier than ever. Unsure what to write about? Use generative AI for ideas and tips. Do you need an infographic for your article? There are plenty of customizable templates on services like Canva and Adobe Express.
Starting a blog is a common trend in real estate marketing. It permits you to share your expertise, engage with your target audience, and expand your company’s scope. Blogging allows you to stay active and move forward in the challenging real estate market.
Get Referrals
Word-of-mouth remains the most effective way to get new clients. According to Referme IQ, 42% of sellers discovered their real estate agent through a reliable referral. In other words, gaining referrals is a historical real estate marketing technique that will remain in 2024.
It’s great when people recommend you just because they can’t help but share how awesome you are.
Here’s what you can do:
- Regular newsletters and videos not only grow your subscriber base but also build relationships with past clients.
- Live connections, even online, are powerful.
- When people come to know you and discover something new, they will remember you when they or their relatives require a realtor.
- Choose the appropriate time to ask for a referral. Don’t merely ask for suggestions after completing a transaction. When a buyer discovers their dream house or a seller receives the best price, they are excited and eager to share.
- Getting referrals is a major trend in real estate marketing. It’s about developing relationships and becoming memorable, so your name comes up when someone wants a reliable realtor.
Advertise Offline
Despite the shift towards digital marketing, offline methods still have their perks, offering personal touchpoints and tangible experiences.
When carried out correctly, offline activities can supplement your actual property advertising approach and give you an area. Here’s what you could do:
- Send postcards and flyers: Target unique neighborhoods with listings, recent income, or unfastened domestic valuation.
- Join networking corporations: Participate in neighborhood business organizations, chambers of commerce, and real property associations to construct your network and find customers.
- Host open homes: Make open homes special with refreshments, guided tours, and specific information packets about the assets and community.
- Advertise in print: Place commercials in neighborhood newspapers, real property magazines, and community announcements to attain capacity for consumers and dealers.
- Design specific business playing cards: Share memorable business playing cards at meetings, open homes, and networking events to make certain humans have your contact information.
Using these offline strategies can help you connect personally with clients and stand out in the real estate market.
